About Curam

Curam was founded by Marie Jansson. Living an active lifestyle, Marie have been taking professional cupping treatments on a regular basis for the past ten years and experienced a great impact on her body and overall wellbeing. Such as less muscle pain and sickness. She also felt that cupping contributed to a more balanced way of living and overall feeling of wellness.

2018 she received a rubber cupping set from a friend, who had been traveling in Asia. During that winter she started cupping her legs in the shower every day after skiing. She quickly noticed that the usual dumb legs felt a lot less heavier and stiff and more alert and responsive the day after. She started using the cups more frequently, often in the shower after workout or after a long day in front of the computer, amazed by the pleasing effect she experienced in her body and mind.

Having first hand experienced the many benefits of cupping therapy, Marie wanted to share that with others. She started sketching on her own cupping kit and concept that would fit a modern active lifestyle and the bodys need for self-care. The vision to create simple and effective self care tools that effectively target the hectic modern lifestyle was born.

She wanted to combine the ancient healing art of cupping with Scandinavian design and simplicity, ecofriendly material free of toxins, along with guidelines and inspiration that would fit different lifestyles and needs. To create a little space in a nonstop, fast-pace everyday life.

The name Curam is latin for “take care of” and that is the sole purpose of the brand. To thrive to help you take care of yourself in simple and efficient ways. When and where it might suit you.

Curam truly believes that the power of wellbeing is in your own hands. Sometimes you might just need the right tools.

Take Care

Marie Jansson, Founder

By moving cupping therapy to the convenience of your own home, Curam wants to make the treatment available to more. As a complement to your professional treatments or as part of your personal self care routine.

Team Curam

Isabella dos Santos has, for many years, developed spa concepts with accompanying treatments and subsequently trained therapists on-site around the world. From treatment for Grand Hotel in Sthlm, to Hamam treatments in Istanbul for Four Seasons to tailored massages for One & Only in Baja California, Mexico. She encountered cupping in India while searching for traditional Indian treatments.

“At that time, we cupped with small clay cups and a cotton cloth dipped in oil that we set on fire, then placed the glass over. The cloth could tip over and burn the recipient, so I was pleased when I found cups made of rubber and later silicone. Since then, cupping has been a natural part of my self-care and an integral part of teaching classical muscle massages as well as softer, soothing, or detoxifying treatments.”

In addition to working with Curam, Isabella collaborates with various therapeutic systems, such as Neuro Affective touch, Myofascial release, group or individual breathing sessions, and regularly conducts different movement classes, Embodied Yoga, and nervous system-regulating sessions with various focuses.

Together with Curam’s founder Marie, Isabella has developed the Signature treatment Curam Recovery®, the class concepts Curam Recovery® and Curam Explore®, as well as various cupping programs and rituals. Unfortunately Isabella passed away in June 2024, but she will still continue to be seen in Curam´s training material as she is the foundation of the core of the class concept and will always live on with Curam and what we wish to spread and convey.

Isabella dos Santos, Training and concept developer

Kristin Andersson has been working with health, fitness and wellbeing throughout her entire adult life. She has a bachelor university degree in sports science and nutrition and started working as a group fitness manager and product manager for a large Swedish fitness chain immediately after her studies. From the day her mother took her to aerobic classes as a teenager she totally fell in love with the liberating, energizing and inspirational feel when movements in training was suited to music and performed together with other people. Regardless of who you are or where you come from, everyone is “equal” to each other and in that space and that moment and in that space, Kristin felt completely “at home”. By the age of seventeen she started to teach group fitness classes at the local gym and now 20+ years later she has been teaching all different kinds of group fitness classes; cardio, core, cycle, martial arts, dance, strength and yoga classes.

Her passion and purpose for teaching classes sits in the opportunity to be a positive influence in other people’s lives and create a space for people to feel welcome, free, energized and inspired in their training. A place where people feel “at home” and wish to come back to and use as a start or a vehicle in order to build healthy habits.

Kristin is today one of the most hired trainers and presenters in the Nordic region educating other group fitness instructors and she has presented in several big conventions in Europe, US and Canada. She is a passionate Yoga teacher that loves to study the human psychology, biology, the theories of quantum physics and the holistic perspective on well-being for both mindset, heartset, soulset and healthset. One of Kristin’s key strengths is the ability to see and meet the individuals in the group and integrate how working with our thoughts, feelings, behaviors and attitudes can help us feel our best in training but also in life.

When Kristin participated in a Curam Recovery class at Workout Åre in August 2021, she fell head over heels for the opportunity to integrate Curams massage cups in Yoga classes but also other forms of training / recovery / movement classes and course activities. The realization of the cup being such a simple tool for all people to use, both at home and in group contexts, and get a physical object to focus on that gives a great inner effect, was her a “wow” experience.

Today, Kristin is part of Curam’s team and works as a Training Manager for Curam Recovery® and as a Affiliate Manager to engage partners, communicate and strengthen the brand’s and the product’s purpose, values and help even more people “take good care of themselves”.

Kristin Andersson, Affiliate Manager and Training Manager for Curam Recovery®

Jenny is a certified Physiotherapist and Yinyoga instructor with over 25 years of experience leading various types of classes, from Bodybalance to spinning, afro, dance aerobics, and step. Today, she teaches Yinyoga and Curam Recovery classes, and she educates and lectures on movement analysis and sports medicine.

She lives and works in Östersund, where she is the head Physiotherapist for Östersunds football club and travels worldwide with the ladies’ national football team. Jenny has been involved in elite sports and sports medicine for about 20 years, and before entering the football world 10 years ago, she ran her own clinic. She has also worked as a Physio for the Swedish national cross-country team, the Canadian biathlon team, and golfers on the European tour.

Jenny is passionate about working with people and finding the best way for each individual to optimize their body, develop technique, and improve function for their sport. She spends a lot of time in the gym with the athletes she works with, helping them find better and new movement patterns. Jenny combines training with various treatments, and since discovering Curam, she uses Curam cups as one of her many treatment tools. She also teaches athletes to use cupping for self-care and self-treatment. Jenny is part of the Curam Crew and the education manager for Curam Recovery Stretch®, launching in 2025.

jenny larsson

Jenny Larsson, Training Manager for Curam Recovery Stretch®

Sara is an artist, movement facilitator, and energy worker with a passion for wellness, recovery, and the body’s healing abilities. At Curam, she leads classes and events, is the education manager for Curam Recovery Flow®, launching in 2025, develops concepts and treatments, and creates content for our social media.

With several years of experience in somatic practice, Sara invites her participants to explore their inner landscape and how it expresses itself through the body. She also runs a wellness center where she offers private sessions, classes, and workshops in yoga and creative expression.

Sara is a certified yoga teacher (Global Yoga, Embodied Flow, Authentic Flow), hypnotist, and Reiki Level 1 practitioner. She has also given lectures and workshops, including at the Royal Institute of Art, where she shares her knowledge of the body and somatic movements.

Sara Utberg, Training Manager for Curam Recovery Flow®

Jenny Nilsson is a certified medical massage therapist and runs a health studio on the West Coast, where she and her team offer both training and treatments. Her journey as a therapist began in 2010 with studies in nutritional physiology at Atlantis Medical College in Oslo,
followed by a specialization in Elements of Yoga at Safe Academy. For several years, Jenny instructed yoga and group training in nature, but it was in the treatment room as a massage therapist that she truly found her calling.

Jenny’s goal is to create deep relaxation in both the nervous system and muscles, and she always strives to tailor her treatments to each client’s unique needs and current state. Through her education in orthopedic medicine, she has gained a solid understanding of the body’s anatomy and function. While mechanical treatments are sometimes necessary, Jenny’s true focus is on viewing the body as a whole addressing not only muscles and joints but also the interplay with the nervous system and the body’s deeply held memories.

Jenny’s journey with Curam began in 2021 when she attended the first Curam Recovery training, and it was love at first sight! Today, she is passionate about inspiring and educating other therapists to use cupping to deepen their existing treatments and to tailor and create new treatments for Curam partners.

Jenny Nilsson, Training manager for body therapists and treatment developer.

Cecilia has dedicated her entire career to inspiring people to feel good, mainly through individual body treatments and activities in warm water pools. At Curam, she conducts tailored training sessions for various partners, mainly within the spa industry, where she
develops treatments both on the massage table and waterclasses for Curam Recovery Floating®.

She has worked with massage at the Gothenburg Opera and was part of the start-up of a spa and fitness center in Gothenburg, contributing to its development for eleven years. During this time, she also led classes and individual sessions in Aqua Wellness, a practice she was introduced to by Isabella Dos Santos.

With a background as an assistant nurse, Cecilia has worked with geriatric care and people with disabilities, which is her primary focus. She has also worked in the hospitality industry, including on cruise ships, at the Icehotel in Jukkasjärvi, and Niheku Mountain Villa in Riksgränsen, where she provided massage and yoga.

Cecilia’s approach is versatile, incorporating deep tissue massage, acupressure, Reiki, and other techniques. Her first encounter with cupping was during an Acupressure course, and she now incorporating cupping into her own care and treatments.

Cecilia Broman, training manager for body therapists, treatment developer and training manager for Curam Recovery Floating®.

Dana is a Skin Therapist and Trainer specialises in face massages. With over 17 years of experience in the beauty industry, she has noticed that the beautiful skin and face lies much deeper beneath the skin layer, therefore she blends facial care and bodywork to create unique classes, treatments, and workshops.

Her career is dedicated to providing natural tools to enhance both inner and outer beauty and to support a healthy and sustainable lifestyle. Dana is the creator of the Faceworkout concept and was a trainer at HEAT by Sophia Lie. She also offers accredited Deep Tissue Face Lift Massage courses for professional skin and massage therapists.

You can find her doing her Signature Treatments at the beautiful Remedy Pilates Studio,where she is booked months in advance. As a skin therapist and face massage expert, Dana inspires her clients to adopt sustainable skincare practices that can easily become part of their daily routine. Her long-term approach leads to lasting results when we care for ourselves every day. By considering the whole person including lifestyle, personality, habits, and environment—her mission is to help her clients feel confident in their skin and beyond.

Dana also contributes skincare articles to Vogue Scandinavia, where she shares her insights and tips. Dana uses Curam face massage cups in her treatments, customizes treatments, and educates other skin therapists for Curam partners.

Dana Nel, training manager for skin therapists and treatment developer.

The story of
cupping therapy

Cupping is one of the most widely used alternative medicine methods. The holistic practice dates back to ancient Chinese, Egyptian and Indian cultures, where it was used for treatment of stiff shoulders, swollen bones and aches.

Today cupping is used all over the world and various cupping methods have been developed. Often used as a complement to professional massage treatments for reduction of stagnation in the muscles, skin and connective tissue.

Although research on scientifically proven effects of cupping is currently relatively limited, there is a demand for further studies being carried out to clarify the biological mechanism and clinical effects of cupping.

That being said, millions of people have testified about the many benefits of cupping since ancient history.