About Curam

Curam was founded by Marie Jansson. Living an active lifestyle, Marie have been taking professional cupping treatments on a regular basis for the past ten years and experienced a great impact on her body and overall wellbeing. Such as less muscle pain and sickness. She also felt that cupping contributed to a more balanced way of living and overall feeling of wellness.

2018 she received a rubber cupping set from a friend, who had been traveling in Asia. During that winter she started cupping her legs in the shower every day after skiing. She quickly noticed that the usual dumb legs felt a lot less heavier and stiff and more alert and responsive the day after. She started using the cups more frequently, often in the shower after workout or after a long day in front of the computer, amazed by the pleasing effect she experienced in her body and mind.

Having first hand experienced the many benefits of cupping therapy, Marie wanted to share that with others. She started sketching on her own cupping kit and concept that would fit a modern active lifestyle and the bodys need for self-care. The vision to create simple and effective self care tools that effectively target the hectic modern lifestyle was born.

She wanted to combine the ancient healing art of cupping with Scandinavian design and simplicity, ecofriendly material free of toxins, along with guidelines and inspiration that would fit different lifestyles and needs. To create a little space in a nonstop, fast-pace everyday life.

The name Curam is latin for “take care of” and that is the sole purpose of the brand. To thrive to help you take care of yourself in simple and efficient ways. When and where it might suit you.

Curam truly believes that the power of wellbeing is in your own hands. Sometimes you might just need the right tools.

Take Care

Marie Jansson, Founder

By moving cupping therapy to the convenience of your own home, Curam wants to make the treatment available to more. As a complement to your professional treatments or as part of your personal self care routine.

Team Curam

Isabella dos Santos has, for many years, developed spa concepts with accompanying treatments and subsequently trained therapists on-site around the world. From treatment for Grand Hotel in Sthlm, to Hamam treatments in Istanbul for Four Seasons to tailored massages for One & Only in Baja California, Mexico. She encountered cupping in India while searching for traditional Indian treatments.

“At that time, we cupped with small clay cups and a cotton cloth dipped in oil that we set on fire, then placed the glass over. The cloth could tip over and burn the recipient, so I was pleased when I found cups made of rubber and later silicone. Since then, cupping has been a natural part of my self-care and an integral part of teaching classical muscle massages as well as softer, soothing, or detoxifying treatments.”

In addition to working with Curam, Isabella collaborates with various therapeutic systems, such as Neuro Affective touch, Myofascial release, group or individual breathing sessions, and regularly conducts different movement classes, Embodied Yoga, and nervous system-regulating sessions with various focuses.

Together with Curam’s founder Marie, Isabella has developed the Signature treatment Curam Recovery®, the class concepts Curam Recovery® and Curam Explore®, as well as various cupping programs and rituals. She is education manager for all Curam training programs.

Isabella dos Santos, Training Manager

Kristin Andersson has been working with health, fitness and wellbeing throughout her entire adult life. She has a bachelor university degree in sports science and nutrition and started working as a group fitness manager and product manager for a large Swedish fitness chain immediately after her studies. From the day her mother took her to aerobic classes as a teenager she totally fell in love with the liberating, energizing and inspirational feel when movements in training was suited to music and performed together with other people. Regardless of who you are or where you come from, everyone is “equal” to each other and in that space and that moment and in that space, Kristin felt completely “at home”. By the age of seventeen she started to teach group fitness classes at the local gym and now 20+ years later she has been teaching all different kinds of group fitness classes; cardio, core, cycle, martial arts, dance, strength and yoga classes.

Her passion and purpose for teaching classes sits in the opportunity to be a positive influence in other people’s lives and create a space for people to feel welcome, free, energized and inspired in their training. A place where people feel “at home” and wish to come back to and use as a start or a vehicle in order to build healthy habits.

Kristin is today one of the most hired trainers and presenters in the Nordic region educating other group fitness instructors and she has presented in several big conventions in Europe, US and Canada. She is a passionate Yoga teacher that loves to study the human psychology, biology, the theories of quantum physics and the holistic perspective on well-being for both mindset, heartset, soulset and healthset. One of Kristin’s key strengths is the ability to see and meet the individuals in the group and integrate how working with our thoughts, feelings, behaviors and attitudes can help us feel our best in training but also in life.

When Kristin participated in a Curam Recovery class at Workout Åre in August 2021, she fell head over heels for the opportunity to integrate Curams massage cups in Yoga classes but also other forms of training / recovery / movement classes and course activities. The realization of the cup being such a simple tool for all people to use, both at home and in group contexts, and get a physical object to focus on that gives a great inner effect, was her a “wow” experience.

Today, Kristin is part of Curam’s team and works as a Affiliate Manager and business developer to engage partners, communicate and strengthen the brand’s and the product’s purpose, values and help even more people “take good care of themselves”.

Kristin Andersson, Affiliate Manager and Business developer

The story of
cupping therapy

Cupping is one of the most widely used alternative medicine methods. The holistic practice dates back to ancient Chinese, Egyptian and Indian cultures, where it was used for treatment of stiff shoulders, swollen bones and aches.

Today cupping is used all over the world and various cupping methods have been developed. Often used as a complement to professional massage treatments for reduction of stagnation in the muscles, skin and connective tissue.

Although research on scientifically proven effects of cupping is currently relatively limited, there is a demand for further studies being carried out to clarify the biological mechanism and clinical effects of cupping.

That being said, millions of people have testified about the many benefits of cupping since ancient history.